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Case Studies

Freja New York

Freja is a luxury handbag brand based in New York. They are known for their thoughtfully designed handbags for modern lifestyles.

We tested out a couple of ad concepts, reels, and unboxing/ASMR style videos.

Analytics

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Curology

Curology is a skincare company founded by Dr. David Lortscher in 2014. It provides personalized skincare treatment and sells customized products online.

49%

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Half of total conversion

Drove the highest conversion out of 11 other UGC Creators

0.36% OCTR

+5% compared to average UGC content

3.6% OCVR

+111% compared to average UGC content

+14% CAC

+87% CPMs compared to average UGC content

Appas Pizza

Appas Pizza is a Pizza Parlor based in New York. Their menu consists of Korean Style Pizza with their signature sweet potato crust, cocktails, and a wide variety of sides.
I manage the content creation, SMM, branding, and influencer outreach.

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Analytics

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AMY SHAN CHEN

Content Creator/Photographer
based in New York City.

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